Designer Mohsin Ali toys with high contrast colours and vintage accessories, giving his collection a Folklore Appeal. The embroidery is slightly bohemian and remind is one of the work produced by Village Artisans. Accessories like bags, jewellery, clutches and dresses are also used in the collection shoot.
The inspiration comes from Pakistan’s rich cultures that the brand metamorphosis into urban chic looks that reflects in our local hand embroideries and indigenous patterns and beautifully depicts them through the collections one after another. Azeem Sani has done the photography which is really going with the theme of the collection. Giti Ara & Sehar Gupta are the models in the collection and the shoot has given a complete different appeal to the outfits they are wearing.