bridal collection being unveiled at Shaan-e-Pakistan. The designer’s love affair with intricately crafted Pakistani embroideries is amalgamated with Sahar Atif’s signature silhouettes. The delicate, diaphanous fabrics combined with a pale,
mutes colour creates an aura of absolute romanticism with the timelessness of craft embroideries. SAAI was initially launched with a focus on bridal and formal wear, the brand has grown to encompass a diversity of labels including Couture, Bridal and formal wear.